The main aspect of the growth of Apple Inc. shares may be what may seem to investors not too attractive.  The prospect of increasing gross profitability of the product will come when the company will invest more in services such as App Store and Apple Music. Last fiscal year, Gross Profitability of services amounted to 64%, and, they remain mostly at the same level, the productivity of services will help to raise the margin for the business as a whole, as the revenue of the segment will grow faster than sales of equipment in the coming years.

Apple, H4

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